Customer purchase history
Track every purchase — item, weight, karatage, price, date, and occasion. See lifetime value, average ticket, and purchase frequency per customer. Identify VIPs automatically.
AI Software · Jewellery CRM
Jewellery CRM software for Indian jewellers.
JewelCRM is jewellery CRM software built for Indian jewellery retailers, wholesalers, and chains. Track customer purchase history, send occasion reminders, share gold rate updates, deliver WhatsApp catalogues, and run loyalty programmes — purpose-built for how Indian jewellery businesses sell.
Who it is for
Who jewellery CRM software is built for.
- Single-store jewellery retailers wanting to track walk-in customers
- Multi-store jewellery chains needing centralised customer data
- Jewellery wholesalers managing B2B relationships and orders
- Gold and diamond jewellers running loyalty and exchange programmes
- New-age jewellery brands selling online and offline
The problem
Why Indian jewellers need CRM software.
You do not know your customers
A customer walks in, buys ₹2 Lakhs of gold jewellery, and leaves. You have no record of their name, phone number, purchase, or preferences. They come back a year later and you treat them as a stranger.
Occasion reminders are manual or missed
Diwali, Akshaya Tritiya, weddings, anniversaries — these are when customers buy jewellery. But you have no system to remind them at the right time with the right offer.
No visibility into customer lifetime value
You do not know which customers are your most valuable. Who buys every year? Who referred three friends? Who is ready for an upgrade? Without data, every customer gets the same generic treatment.
Features
Jewellery CRM software features.
WhatsApp catalogues and offers
Send new collection catalogues, gold rate updates, and personalised offers via WhatsApp. Customers browse, shortlist, and enquire without visiting the store.
Occasion and festival reminders
Automated reminders for Diwali, Akshaya Tritiya, Pongal, Navratri, birthdays, and wedding anniversaries. Customers receive personalised messages with relevant product suggestions.
Gold rate alerts
Send daily gold rate updates to customers via WhatsApp or SMS. Customers stay engaged with your brand even when they are not buying. Drive footfall when rates drop.
Loyalty and exchange programme
Points-based loyalty programme. Track old gold exchange credits. Reward repeat purchases with exclusive previews, priority service, and special pricing.
Multi-store customer sync
Customer data syncs across all your stores. A customer who buys in your Chennai store is recognised when they visit your Coimbatore branch. Unified view for head office.
How it works
Go live in 1 week.
01
Import your customer data
Upload existing customer records from Excel, your billing software, or paper registers. We deduplicate and clean the data. Average import time: 2-3 days.
02
Configure occasions and templates
Set up festival dates, WhatsApp message templates, and gold rate alert schedules. We provide pre-built templates for Indian jewellery occasions.
03
Train your sales staff
On-site or remote training for your showroom staff. They learn to capture customer data at billing, send WhatsApp catalogues, and use the loyalty module. Training: 2 hours.
04
Go live and engage
Start capturing customer data from every walk-in. Automated reminders and campaigns begin running. Track engagement and repeat purchases from the dashboard.
Pricing
Jewellery CRM software India pricing.
Single Store
Complete jewellery CRM for a single showroom.
- Customer purchase tracking
- WhatsApp catalogues and offers
- Occasion reminders
- Gold rate alerts
- Loyalty programme
- Basic reports
- WhatsApp support
Multi-Store
Centralised CRM with multi-store sync and advanced analytics.
- Everything in Single Store
- Multi-store customer sync
- Advanced analytics and CLV tracking
- Campaign performance reports
- Staff performance by store
- Priority support
Enterprise
For large jewellery chains with custom integrations and dedicated support.
- Everything in Multi-Store
- ERP and billing integration
- Custom report builder
- API access
- Dedicated account manager
- SLA-backed support
Comparison
JewelCRM vs generic CRM for jewellery.
| Feature | Velozity | Typical alternatives |
|---|---|---|
| Built for jewellery | Karatage, weight, making charges, exchange | Generic CRM adapted for jewellery |
| WhatsApp catalogues | Product images, prices, inquiry via WhatsApp | Email campaigns only |
| Occasion reminders | Indian festivals, weddings, anniversaries | Birthday reminders only |
| Gold rate alerts | Daily WhatsApp/SMS gold rate updates | Not available |
| Loyalty programme | Points, exchange credits, VIP tiers | Basic or not available |
| India pricing | From ₹10,000/month | ₹20,000-50,000/month typical |
Proof
Real results.
Used by jewellery retailers across India
JewelCRM manages customer relationships for jewellery showrooms across South India. Average repeat purchase rate increased by 35% with occasion reminders. WhatsApp catalogue open rate: 72%.
Read the case studyFAQ
Jewellery CRM software — frequently asked questions.
Does jewellery CRM software track gold weight and karatage?+
Yes. JewelCRM tracks item type, weight in grams, karatage (22K, 18K, etc.), making charges, stone details, and total price for every purchase. This is how we calculate accurate lifetime value for jewellery customers.
Can I send WhatsApp catalogues to customers?+
Yes. Upload product images with details and send catalogues to customer segments via WhatsApp. Customers can browse, shortlist, and enquire directly from the catalogue.
Does it integrate with my billing software?+
Yes. We integrate with popular Indian jewellery billing software. Purchase data flows automatically into the CRM — no manual entry needed.
Can it handle old gold exchange tracking?+
Yes. Track old gold exchanges — weight, purity, value, and the new purchase it was applied against. Customers see their exchange history in their profile.
Is customer data secure?+
Yes. All data is encrypted. Role-based access ensures showroom staff see only what they need. Head office has full visibility. We comply with DPDP Act requirements.
How is JewelCRM different from Zoho CRM?+
JewelCRM is purpose-built for jewellery — it understands karatage, making charges, gold rates, Indian festivals, and WhatsApp catalogues. Zoho CRM is generic and requires extensive customisation for jewellery.
A conversation is a good place to start
Know your customers. Sell more jewellery.
Know your customers. Sell more jewellery.
Try JewelCRM.
Tell us what could work better. We'll help you find the intelligent way forward.
Call us: +91 80720 64524