The CRM built for
Indian real estate.
A purpose-built CRM for residential and commercial developers in India. Capture leads from portals and campaigns, schedule site visits, automate WhatsApp follow-ups, track RERA compliance, and manage your broker network — all from one dashboard.
What you are dealing with today.
Leads go cold because follow-up is slow
A buyer enquires on MagicBricks at 10 PM. The sales team sees it the next morning. By then, the buyer has spoken to three other developers. Slow response time kills conversion before it starts.
Data is scattered across spreadsheets and WhatsApp
Lead details live in Excel, site visit notes are on WhatsApp, payment schedules sit in Tally, and broker commissions are tracked in a separate file. No single view of the customer exists.
RERA reporting is manual and error-prone
Quarterly RERA updates require compiling data from multiple sources. Project timelines, unit availability, and financial disclosures are assembled manually under deadline pressure.
From setup to results.
Connect your lead sources
RealEstate OS pulls leads from 99acres, MagicBricks, Housing.com, Facebook, Google Ads, and walk-ins. Every lead lands in one pipeline with source attribution and timestamp.
Lead Sources
All connected| Source | Leads/Month | Cost/Lead | Status |
|---|---|---|---|
| 99acres | 84 | ₹320 | Active |
| MagicBricks | 62 | ₹380 | Active |
| Facebook Ads | 98 | ₹180 | Active |
| Walk-ins | 40 | — | Active |
AI qualifies and assigns leads
The system scores leads based on budget match, location preference, and engagement signals. Hot leads are auto-assigned to the right sales executive. Follow-up reminders are set automatically.
Lead Pipeline
| Lead | Score | Source | Budget | Status |
|---|---|---|---|---|
| VSVikram S. | 94 | ₹2.5–3 Cr | Visit Booked | |
| ANAnita N. | 88 | 99acres | ₹1.8–2.2 Cr | Follow-up |
| RPRahul P. | 72 | Walk-in | ₹3+ Cr | Interested |
Automate follow-ups on WhatsApp
Pre-approved WhatsApp templates are triggered based on lead stage — acknowledgement on enquiry, site visit confirmation, post-visit feedback, and payment reminders. Personalised messages go out without manual effort.
Auto Journeys
8 activeStarting ₹2.4 Cr · Ready to move
Book site visit →
Track site visits, bookings, and RERA compliance
Log site visits with check-in timestamps. Track bookings, agreements, and payment milestones. RERA compliance data is updated automatically as units move through the sales cycle.
Project Dashboard
New Booking| Project | Units | Sold | Available | RERA Status |
|---|---|---|---|---|
| Prestige Whitefield | 120 | 84 | 36 | Registered |
| Sobha Dream Acres | 80 | 42 | 38 | Registered |
| Brigade Meadows | 40 | 16 | 24 | Registered |
What you get.
Automatic lead capture from all portals
Leads from 99acres, MagicBricks, Housing.com, Facebook, Google Ads, website forms, and walk-ins flow into one pipeline. No manual data entry. Source and timestamp are captured automatically.
Capture Rate
WhatsApp automation at every stage
Send acknowledgements, brochures, site visit confirmations, post-visit follow-ups, and payment reminders via WhatsApp Business API. Templates are pre-approved and personalised per lead.
Message Stats
AI lead scoring and assignment
Leads are scored based on budget, location, configuration preference, and past engagement. High-intent leads are routed to senior executives. Low-intent leads enter nurture sequences.
Score Model
Unit inventory and availability
Track every unit across every project — floor, configuration, area, price, status, and booking history. Sales executives see real-time availability during site visits.
Availability
Broker management and commission tracking
Onboard channel partners, assign leads, track performance, and calculate commissions. Brokers get a limited portal to view their leads and payouts.
Channel Partners
| Broker | Leads | Visits | Bookings | Commission |
|---|---|---|---|---|
| PropStar Realty | 42 | 12 | 3 | ₹18L |
| HomeBridge | 28 | 8 | 2 | ₹12L |
RERA compliance dashboard
Track project registration, quarterly update deadlines, unit sales data, and financial disclosures. Generate RERA-formatted reports for submission with one click.
RERA Dashboard
Watch a quick demo.
RealEstate OS in 60 seconds.
What it looks like in practice.
Residential developer in Pune with 4 active projects
The developer was spending over ₹12 lakh per month on portal advertising but losing 35% of leads due to slow follow-up. Sales executives tracked leads in personal Excel sheets. Management had no visibility into pipeline health or broker performance.
After deploying RealEstate OS, every portal lead was captured and assigned within seconds. WhatsApp acknowledgements went out automatically. Site visits increased by 22% in the first quarter.
"We were bleeding leads every night because nobody responded until the next morning. Now the system acknowledges, scores, and assigns leads in real time. Our site visit numbers are up 22% and we finally know which brokers are actually converting." — A clear shift from reactive to proactive sales.Sameer Kulkarni, VP Sales, Residential Development Firm
Works with your existing tools.
Enterprise-ready from day one.
Cloud deployment
- SaaS platform accessible from browser and mobile
- Multi-project support from one account
- Automatic backups and updates
- Role-based access for sales teams, managers, and brokers
- Go-live in under 2 weeks
Security and compliance
- Data hosted in Indian data centres
- Encrypted data in transit and at rest
- Role-based access with audit trail
- RERA-compliant data handling
- Regular backups with 30-day retention
Clear pricing. No surprises.
Pricing depends on your team size, deployment, and support needs.
Starting price for up to 3 projects. GST extra.
INCLUDES
- Unlimited leads and users
- WhatsApp Business API integration
- Lead scoring and auto-assignment
- Broker management portal
- RERA compliance dashboard
- Email and phone support
Built for specific needs.
Good fit
- Residential developers with 2 or more active projects
- Developers spending on portal advertising and losing leads
- Sales teams relying on Excel and personal WhatsApp for follow-up
- Builders who need RERA reporting without manual compilation
- Channel partner networks needing transparency on lead allocation
Not designed for
- Individual real estate agents (built for developer organisations)
- Commercial leasing companies with long-cycle enterprise sales
- Developers with a single project and fewer than 50 leads per month
- Resale property dealers (designed for primary sales)
Does RealEstate OS integrate with 99acres and MagicBricks?+
Yes. Leads from 99acres, MagicBricks, and Housing.com are pulled automatically into the pipeline. Facebook Lead Ads and Google Ads are also supported.
How does WhatsApp automation work?+
We integrate with the official WhatsApp Business API. Message templates are pre-approved by Meta. The system triggers messages based on lead stage — enquiry acknowledgement, site visit confirmation, follow-up, and payment reminders.
Can brokers see their own leads?+
Yes. Channel partners get a limited portal where they can view assigned leads, update status, and track commissions. They cannot see other brokers’ data or internal sales team data.
How long does setup take?+
Typical go-live is under 2 weeks, including lead source integration, WhatsApp setup, team onboarding, and historical data import.
Is there a mobile app?+
The platform is fully responsive and works on mobile browsers. Sales executives can update lead status, log site visits, and send WhatsApp messages from their phones.
Can we track construction progress alongside sales?+
RealEstate OS focuses on the sales cycle. For construction project management, see our Construction OS platform, which integrates with RealEstate OS for a complete view.
How is pricing calculated for more than 3 projects?+
Additional projects are billed at a per-project rate. Volume pricing is available for developers with 10 or more active projects. Contact us for a custom quote.
Related guides.
AI in Indian real estate operations
How AI is reshaping lead management and sales for Indian developers.
Read the guideHow to choose your first AI workflow
A practical way to move from ideas to a first project.
Read the guideDesigning useful voice agents
Principles for voice AI that callers actually find helpful.
Read the guideLooking for pricing and comparisons? See our detailed guide: Real Estate Crm Software India
RealEstate OS.
Let's set it up.
Book a 20-minute demo, get a quote, or just ask a question.
Our team in Chennai responds within one working day.