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Case study · Government & co-operatives

We build and run the digital platform behind KMF Nandini

Karnataka's largest dairy co-operative trusts Velozity Global with its bilingual website, content management system and KMF-MIS platform.

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The client

Karnataka Milk Federation (KMF)

KMF, known by its brand Nandini, is Karnataka's apex dairy co-operative body. It coordinates 16 member milk unions and over 15,000 village dairy co-operative societies, serving 27 lakh+ farmer members. At peak capacity, KMF handles about 1 crore litres of milk per day. The public website at kmfnandini.coop serves in English and Kannada.

Source: ICRA credit report, October 2025.

Nandini - KMF brand logo
What we handle

Three platforms, one team

Public website

Bilingual (English and Kannada), 80+ pages covering products, milk unions, notifications and tenders, careers, and contact. Built on Next.js and hosted on Vercel.

Content management (Custom AI CMS platform)

KMF's team publishes notices, tenders, products, and news in both languages themselves, with no developer needed. A structured CMS that puts content control in the hands of the organisation.

KMF-MIS platform

An internal CMS tool used by KMF's central office and all 16 member milk unions for sharing real-time operational data, generating automated weekly and monthly reports, and coordinating across the federation.

Plus: "Ask Nandini" AI chatbot, backup and data redundancy, automated reporting workflows, ongoing maintenance, monitoring, and analytics.

Challenges & solutions

What was broken, and what we did about it

Challenge
What we delivered
No centralised data platform — 16 milk unions had no shared system for real-time operational data
Built and deployed the KMF-MIS platform: a shared internal CMS that connects all unions to a single source of real-time data, with role-based access and automated weekly and monthly reporting workflows
No backup, data redundancy, or disaster recovery in place across union systems
Implemented backup infrastructure, data redundancy, and a risk management framework to protect critical federation data across all unions
The existing website had no proper landing pages — visitors landed on generic pages with no clear path
Designed and built targeted landing pages with a "What brings you here?" intent guide that routes each visitor to jobs, products, dealership, farmer, or tender pages
Analytics was broken — GA4 showed only a "404" title for every page; no event tracking
Rebuilt page-level tracking with proper bilingual titles and descriptions, and configured GA4 event tracking for leads, downloads, calls, and WhatsApp clicks
Broken links, dead-end URLs, and fake paths that silently returned the homepage
Proper 404 handling, URL redirects, working Bulk Order enquiry forms, and a dedicated Careers page with fake-recruitment warnings and union-level recruitment links
No real-time reporting — KMF central office had to manually compile data from all 16 unions
Automated data aggregation with scheduled report generation, giving KMF central office weekly and monthly operational reports from all unions without manual effort
Results

The numbers so far

5,000+Daily visitors
90%Visitors guided by intent popup
500+Leads / enquiries per month
99.9%Uptime
2Languages (English & Kannada)
16Milk unions represented

“Velozity Global has transformed how we communicate with the public and how our unions share data internally. The bilingual website, the MIS platform, and the automated reporting have brought a level of efficiency and transparency we did not have before. Their team understands the needs of a large co-operative and delivers reliably.”

— Smt. R. Padmavathi, Director (Administration), Karnataka Milk Federation
Why us

Built for government & co-operatives

What's next

"Ask Nandini" — AI assistant

We built Ask Nandini, a multilingual AI-powered chatbot that helps visitors find information from KMF's own data. Whether a farmer wants to know about milk procurement, a job seeker is looking for recruitment updates, or a buyer needs product details, Ask Nandini answers instantly in the visitor's language — reducing the load on KMF's helplines and improving the visitor experience across the website.

FAQ

Common questions

Can you build a similar site for our milk union or co-operative?
Yes. The platform we built for KMF is designed around the way federations and co-operatives work: bilingual content, tenders and notifications, recruitment sections, and a CMS your own team can operate. We can adapt the same architecture for other dairy unions, agricultural co-operatives, or state-level federations.
Do you support Kannada, Tamil, Hindi and other languages?
Yes. The KMF Nandini website runs in English and Kannada. Our CMS and development approach supports any Indian language, including Tamil, Hindi, Telugu, and Malayalam, with proper Unicode rendering, font support, and separate content workflows per language.
Can our staff update content without developers?
Yes. KMF's team publishes notices, tenders, product updates, and news in both English and Kannada through a Custom AI CMS platform dashboard. No code changes or developer involvement needed for day-to-day content updates.
Do you provide MIS and dashboards?
Yes. We build and maintain the KMF-MIS platform alongside the public website. We design management information systems with role-based access, reporting dashboards, and data workflows tailored to how your organisation operates.
How do you handle security and data privacy?
We follow secure development practices including access controls, encrypted data transfer, regular updates, and monitoring. For government and co-operative clients we work within DPDP Act requirements and can support on-premise or private cloud hosting where needed.
Do you work with government procurement (GeM / tenders)?
We work with government bodies and co-operatives on technology projects. For procurement through GeM or state tender processes, please contact us to discuss your requirements and we can confirm the applicable registration and compliance details.

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